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Globally Recognised brand

Revenue Management

  • • Competitive rate positioning
  • • Better Penetration in domestic market
  • • Demand Planning
  • • Coordination with Pan India Sales and Marketing Team
  • • Third party relationship and support
  • • Fully optimized channel manager connected with CRS, OTA’s and Brand Website
  • • GDS Connectivity
  • • Strategic partnership with online travel agencies with preferred commercial agreements

Sales Support

  • • Central Reservations System (CRS) – Enables easy tracking of all reservations.
  • • Regional Offices
  • The Sales department operates Regional Offices across India to generate more revenue. Synergy with Regional sales Offices of Fortune Hotels

  • • Annual Budgets / Plans / Contracts
  • • Support and advice on Annual Budget and Marketing Plan.

  • • Analyzing performance viz.-a-viz. Budgets on Quarterly, half-yearly and yearly basis and formulating strategies to achieve the budget.

  • • Annual Rate Contracts with Major Travel Agents and Corporate Offices

  • • Various Sales Channels
  • • Organizing Sales Blitz for the units.

  • • Suggest promotions to uplift the sale during the lean and the shoulder period for revenue maintenance.

Marketing Support

  • • Printing, designing and distribution of marketing collaterals to potential partners
  • • Participation and representation in domestic and international fairs and marts
  • • Presence on all major Social Media platforms
  • • Managing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities for WelcomHeritage Brand website.
  • • Advertisement and coverage support in Media
  • • Dedicated Online Reputation Management platform
  • • Exclusive program to reward loyal guests – WelcomHeritage Privilege Card
  • • Participation in various ITC loyalty programs
  • • Strategic partnerships and alliances with Banking partners, airlines and other networks
  • • Large customer members base

Operational Excellence

  • • Pre-opening services include
  • • Architect brief
  • • Interior design brief
  • • Service brief
  • • Kitchen consultant brief
  • • Project planning & implementation & scheduling
  • • Monitor guests satisfaction index - guests feedback handling & Revinate / EGCC
  • • Feedback on other portals / social platforms
  • • Product improvement plan
  • • Access to WelcomHeritage operating procedures
  • • Safety & security check list
  • • Minimum safety guidelines
  • • Certification & Mystery audits
  • • Quality checks - through periodic visits
  • • Quarterly service / system audits

Food & Beverage Excellence

  • • F & B safety protocols
  • • F & B promotion post Covid-19
  • • Digital F&B strategies to acquire more customers
  • • Contactless digital menu with QR code
  • • HACCP, FSSAI and ISO certification
  • • IRD solutions
  • • Food festivals to enhance APC
  • • Promoting regional cuisines
  • • Menu development for APC enhancement
  • • Sustainability by WH (In-house farm)
  • • Development of wedding compendium

EHS & Training

  • • Inputs on waste management, efficient use of resources like electricity & water
  • • Having a systematic approach to identify risks
  • • Measures for safety and absence of risks to health of guests and employees.
  • • Guidelines for safety equipment. Maintenance of premises and other systems related to work in a safe and risk free environment

Training & Audit

  • • Training, as per WelcomHeritage portfolio
  • • On the job training of operational associates of WelcomHeritage hotels
  • • Development of unit specific: training plans & service design

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